Chaebol Heiress Helps “Monster Rookie” ALLDAY PROJECT Overshadow BLACKPINK’s Successors?
A Monster Rookie from The Black Label
On June 23, ALLDAY PROJECT officially debuted with their first digital single featuring two tracks: “Famous” and “Wicked”. Along with the release, the group dropped a powerful performance video for “Wicked“, showcasing elite dance skills and high-end hip-hop aesthetics, hallmarked by producer Teddy.
From the start, ALLDAY PROJECT aimed to shatter skepticism around co-ed groups—a format often overlooked or dismissed by Korean audiences. Their first MV “Famous” was released on June 18, and quickly soared past 15 million views on YouTube, ranking #1 among trending music videos on YouTube Korea—a staggering achievement even before their official debut on music platforms.
After debuting, the group dominated Korea’s major streaming platforms. “Famous” entered #3 on MelOn Hot 100 and debuted at #41 on MelOn Top 100, while “Wicked” entered the chart at #95. These results are almost unprecedented for a debuting co-ed K-pop group with Western-inspired sound and style.
Netizens Are Buzzing
Korean netizens are widely impressed, noting that The Black Label seems to have revived the creative magic of early YG Entertainment. Many see in ALLDAY PROJECT a fresh, free-spirited identity that boldly diverges from K-pop’s traditional formulas.
Netizens left comments such as “Out of all the recent rookies, they’re legendary”, “It doesn’t matter if it’s a co-ed group—the music just slaps”, “They’ve got it all—cool MV, great music, and the heiress of Shinsegae? No wonder people are curious” and “Finally, a rookie group that gives us chills again.”
A Debut Boosted by a Chaebol Heiress?
One reason for the intense attention is Annie Moon, the group’s standout member and a 4th-generation heiress of Shinsegae, part of the Samsung family line. Her background alone sparked massive curiosity. Annie reportedly went against her family’s wishes to pursue music, and proved her determination by getting into Columbia University. Born in 2002, she was already known to K-pop fans for her close ties to stars like CL, G-Dragon and BLACKPINK.
Her story—that a chaebol daughter defied family expectations to become an idol—has captivated the Korean public. Even before their debut, a single photo of the five-member lineup stirred up media buzz.
A Supergroup of Experience and Talent
ALLDAY PROJECT consists of five members:
Annie Moon (Shinsegae heiress, idol trainee with a rich celebrity network)
Bailey Sok (celebrity choreographer for aespa, Lisa, etc., now making her idol debut)
Youngseo (former HYBE trainee, nearly debuted with ILLIT)
Woochan (former “Show Me the Money” contestant, known for rap talent)
Tarzzan (stylish male idol with Western hip-hop flair)
The members’ high-profile resumes and unique strengths made them buzzworthy long before debut. But it’s the music quality, performance and group synergy that have won over the public. ALLDAY PROJECT proves to be more than just hype—they’re packed with genuine talent and charisma.
Annie Moon, far from just being a rich girl “touring the idol world”, is said to have poured herself into this debut, working intensely alongside her peers. The result? A polished, impactful launch that feels anything but amateur.
Massive Investment, Major Payoff
From the beginning, The Black Label pulled out all the stops. The group’s concept screams luxury—from Vogue Korea covers, to full designer looks on debut day, to world-class VFX in their MVs. The music, as expected from Teddy, is trendy yet tasteful, grounded yet daring.
This high-end image, layered with real skill, made fans fall hard—and fast.
Outshining BLACKPINK’s Successors?
The comparison is inevitable. Two other girl groups—MEOVV and BABYMONSTER—were tagged as “BLACKPINK’s successors”. While both are talented and visually striking, MEOVV hasn’t received the same high-level investment from The Black Label, and BABYMONSTER has struggled with unconventional promotional strategies by YG Entertainment.
Both groups are slowly building their identity, but neither had the explosive, full-package impact that ALLDAY PROJECT just pulled off. What was once hope placed on MEOVV and BABYMONSTER is now shifting toward this co-ed powerhouse.
As the dust settles, one thing is clear: ALLDAY PROJECT isn’t just a rookie group—they’re a force reshaping K-pop’s future.
